The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grandpa's Private Tea
Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Agency: SID LEE / PARIS
Client: Moët & Chandon Category: Packaging / Specialty
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
Shoe Shame
Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client: Brunngård Group AB Category: Packaging / Mass-market
Gotlands Bryggeri
Agency: Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client: Gotlands Bryggeri Category: Packaging / Mass-market
Honest Packaging
Agency: ZGM Modern Marketing Partners / Edmonton
Client: Honest Dumplings Category: Packaging / Mass-market
Packaging of “TOKYO CHOCOLAT FACTORY”
Agency: good design company / Tokyo + writing style inc. / Tokyo
Client: I'll Co., Ltd. Category: Packaging / Mass-market
Good-Luck Walnuts
Agency: Peace Graphics / Nagoya
Client: Mamefuku Co., Ltd. Category: Packaging / Mass-market
Penobscot Bay Brewery—Package Design System
Agency: Hydrogen Advertising / Seattle
Client: Penobscot Bay Brewery Category: Packaging / Mass-market
KOZAEMON
Agency: Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client: SAKE-SHOW YAMADA Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes
Agency: Planeta Design AB / Stockholm
Client: SIMPLo Category: Packaging / Mass-market
Japanese Sword KATANA
Agency: Grand Deluxe / Matsuyama
Client: Yagi Syuzobu Category: Packaging / Mass-market
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing
Client: Beijing United Publishing Co,Ltd Category: Editorial / Books
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Books
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum Category: Editorial / Books
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi Category: Promotional / Collateral Items
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Collateral Items
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
The Royal Bucket
Agency: Iris / London + KFC / UK
Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
HEARTLAND 365
Agency: DENTSU INC. / Tokyo
Client: Kirin Brewery Company, Limited Category: Promotional / Collateral Items
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN Category: Promotional / Collateral Items
Mohawk Keaykolour
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Collateral Items
The Mailable Billboard
Agency: DentsuBos / Toronto
Client: New Standard Beer Category: Promotional / Collateral Items
Sex and Drugs Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Single
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding
Agency: Caselli Strategic Design / Mendrisio
Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO
Agency: another design / Guangzhou
Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity
Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike Category: Branding / Identity System
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design
Agency: Y.STUDIO / Shenzhen
Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity
Agency: 72andSunny / Amsterdam + Village Underground / London
Client: Village Underground Category: Branding / Identity System
Reskinning Queen Street West
Agency: Zulu Alpha Kilo / Toronto
Client: Consonant Skincare Category: Promotional / Posters - Extended Series
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
Award:
2019 Design Merit Award
Agency:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen
Client:
Guiding Tea Co., Ltd
Title:
Grandpa's Private Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE19164M
Award:
2019 Design Merit Award
Agency:
SID LEE / PARIS
Client:
Moët & Chandon
Title:
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition
Category:
Packaging / Specialty
Annual ID:
OS_DE19165M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE19185M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client:
Brunngård Group AB
Title:
Shoe Shame
Category:
Packaging / Mass-market
Annual ID:
OS_DE19154M
Award:
2019 Design Merit Award
Agency:
Neumeister Strategic Design AB / Stockholm + Spendrups Bryggeri / Vårby + Gotlands Bryggeri / Visby
Client:
Gotlands Bryggeri
Title:
Gotlands Bryggeri
Category:
Packaging / Mass-market
Annual ID:
OS_DE19155M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Grinning Face
Title:
Coconut Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE19156M
Award:
2019 Design Merit Award
Agency:
ZGM Modern Marketing Partners / Edmonton
Client:
Honest Dumplings
Title:
Honest Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE19157M
Award:
2019 Design Merit Award
Agency:
good design company / Tokyo + writing style inc. / Tokyo
Client:
I'll Co., Ltd.
Title:
Packaging of “TOKYO CHOCOLAT FACTORY”
Category:
Packaging / Mass-market
Annual ID:
OS_DE19158M
Award:
2019 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Mamefuku Co., Ltd.
Title:
Good-Luck Walnuts
Category:
Packaging / Mass-market
Annual ID:
OS_DE19159M
Award:
2019 Design Merit Award
Agency:
Hydrogen Advertising / Seattle
Client:
Penobscot Bay Brewery
Title:
Penobscot Bay Brewery—Package Design System
Category:
Packaging / Mass-market
Annual ID:
OS_DE19160M
Award:
2019 Design Merit Award
Agency:
Tsushima Design / Hiroshima + SAKE-SHOW YAMADA / Hiroshima
Client:
SAKE-SHOW YAMADA
Title:
KOZAEMON
Category:
Packaging / Mass-market
Annual ID:
OS_DE19161M
Award:
2019 Design Merit Award
Agency:
Planeta Design AB / Stockholm
Client:
SIMPLo
Title:
SIMPLo - One Sip is All it Takes
Category:
Packaging / Mass-market
Annual ID:
OS_DE19162M
Award:
2019 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Yagi Syuzobu
Title:
Japanese Sword KATANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE19163M
Award:
2019 Design Merit Award
Agency:
Tinyworkshop / Beijing
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Annual ID:
OS_DE19110M
Award:
2019 Design Merit Award
Agency:
Tenmilliontimes Design / Nanjing
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Annual ID:
OS_DE19111M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Editorial / Books
Annual ID:
OS_DE19112M
Award:
2019 Design Merit Award
Agency:
Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Annual ID:
OS_DE19113M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Title:
Strings Attached
Category:
Editorial / Books
Annual ID:
OS_DE19114M
Award:
2019 Design Merit Award
Agency:
BBDO / New York
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19146M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19147M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Ugly Truth Sweaters
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19148M
Award:
2019 Design Merit Award
Agency:
Iris / London + KFC / UK
Client:
KFC (Yum! Brands)
Title:
The Royal Bucket
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19149M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Kirin Brewery Company, Limited
Title:
HEARTLAND 365
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19150M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19151M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Keaykolour
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19152M
Award:
2019 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
New Standard Beer
Title:
The Mailable Billboard
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19153M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Poster
Category:
Promotional / Posters - Single
Annual ID:
OS_DE19123M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
DEICHMAN
Title:
Enlightenment
Category:
Branding / Identity System
Annual ID:
OS_DE19086M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Annual ID:
OS_DE19087M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Design Merit Award
Agency:
Caselli Strategic Design / Mendrisio
Client:
Ente Turistico del Luganese
Title:
Lugano Region Territorial Branding
Category:
Branding / Identity System
Annual ID:
OS_DE19089M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Annual ID:
OS_DE19090M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Fragment Experience / Matane
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Annual ID:
OS_DE19091M
Award:
2019 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Annual ID:
OS_DE19092M
Award:
2019 Design Merit Award
Agency:
another design / Guangzhou
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Annual ID:
OS_DE19093M
Award:
2019 Design Merit Award
Agency:
COLLINS / San Francisco
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19094M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client:
Maison Mère
Title:
Maison Mère visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19095M
Award:
2019 Design Merit Award
Agency:
Gretel / New York + Nike / Beaverton, OR
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19096M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Annual ID:
OS_DE19097M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Branding / Identity System
Annual ID:
OS_DE19098M
Award:
2019 Design Merit Award
Agency:
Y.STUDIO / Shenzhen
Client:
Tian Shui
Title:
Tian Shui's Branding Design
Category:
Branding / Identity System
Annual ID:
OS_DE19099M
Award:
2019 Design Merit Award
Agency:
72andSunny / Amsterdam + Village Underground / London
Client:
Village Underground
Title:
EartH Visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19100M
Award:
2019 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Consonant Skincare
Title:
Reskinning Queen Street West
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19136M
Award:
2019 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Art Direction
Annual ID:
OS_DE19192M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Craft / Art Direction
Annual ID:
OS_DE19193M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Craft / Art Direction
Annual ID:
OS_DE19194M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_DE19195M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_DE19196M
